We challenge the status quo

Zed was founded on the belief that young people deserve so much more from their financial institutions. We built Zed from scratch, put powerful tech at its center, and designed it for Southeast Asians above all.

Zed exists to unleash our ambitions to travel the world

We’re unlocking wealth creation for the next generation of Southeast Asia’s leaders, builders, and creators. We see responsible credit-building as the key to long-term financial success. Yet for most young professionals in our region, credit is arbitrarily awarded, antiquated, or inaccessible.

That’s why we built Zed. We believe young professionals—especially in Southeast Asia—deserve and expect more from their money.

Where Southeast Asia meets Silicon Valley. Like Zed, our founders bring together the best of local know-how and global innovation.

Danielle Cojuangco Abraham

Co-Founder

Danielle grew up in the Philippines and built her career as a Product Design leader at early stage Silicon Valley startups in Fintech and Healthcare. Before Zed, Danielle co-founded Symple, the first mobile B2B payments network in the US that was acquired by Feather. She also held the VP of Design position at both Cricket Health and Proteus Digital Health. She received her B.S. in Engineering Product Design at Stanford and her M.F.A. in Design at California College of the Arts.

Steve Abraham

Co-Founder

Steve translated his deep expertise in banking and finance into building transformative tech platforms. Prior to Zed, Steve was the co-founder and CTO at Symple, the first mobile payments network for businesses in the US. Symple was backed by Y Combinator and later acquired by Feather in 2020. Before Symple, he built the Corporate Development team at Box (NYSE: BOX), led growth equity investments in the internet and software sector at General Atlantic, and worked in technology investment banking at Morgan Stanley. He received both his B.S. and M.S. in Engineering at Stanford.

A global team, united
in changing credit forever

Our team of brilliant engineers, designers, and data scientists from around the world are united by one big vision: to fundamentally change the way young professionals access credit and build wealth.